How My Experience Led to a Free Marketing Bonanza For ATA Cycle
I haven't posted to this blog in a bit, and I realized that what has been keeping me away is a tremendously good experience at a local bike shop I frequent. You see, my passion in my regular life is triathlon. Particularly, the Ironman distance. For this year's Ironman, which I will do in Florida in November, I purchased a new time trial rocket, I mean bike, from ATA Cycle in Concord, MA. I also bought my road bike at ATA two years ago.
ATA calls itself a pro shop, and owner, Husam Sahin, prides himself on being one of the most sought-after bike fitters around. (In case you don't know, bike fit can make or break everything from training to racing.) I was extraordinarily pleased with my experience at ATA when I bought my road bike, and thought it couldn't get any better. But Husam doesn't sit still. He continues to incorporate the most cutting-edge, sophisticated fitting techniques and software into his operation. When I was fit for my time trial bike, I was blown away time Husam spent with me, the thoroughness, and level of detail he sought to give me a perfect bike fit. The result? A bike that I rode for three hours on its maiden voyage with no need for even a tiny tweak or adjustment. It fit that perfectly. (I guess that's why USA Olympic triathlete Jarrod Shoemaker uses Husam too!)
Thing is, I believe Husam strives to be the best for reasons deeper than creating a successful business. Bike fit is his passion, and he couldn't cut corners if he tried. He is totally committed to sending cyclists--from recreational riders to Olympians--rolling out into the world happy and safe. That dedication comes through to me, the customer.
I am such a satisfied patron that I decided to take the time to create a vlog series on Husam's time trial fit process. I spent an evening video taping a fitting, then spent several weeks editing the raw footage into nine separate vlog entries. I devoted many hours of my own time to the project--that's how much I think of Husam and his entire operation at ATA Cycle. You can find the vlog series here on my Ironman blog. Hundreds of potential customers have viewed the series in less than a week.
Think about the marketing and PR Husam generated by following his passion, being completely committed to his customers, and providing the best service possible. Wouldn't it be great if you could do the same?
ATA Cycle
Husam Sahin, Owner and Master Fitter
93 Thoreau St., Concord, MA 978-369-5960
1173 Massachusetts Avenue, Cambridge, MA 617-354-0907
