My husband is a serious weather junkie. He follows things like "forecast discussions"--deep analyses of weather patterns that, if you ask me, are written in some kind of secret code. Be that as it may, a few weeks ago he warned that a snow storm coming our way had the potential to go “bombogenesis.” To translate weather-geek speak, "bombogenesis" means the storm is going to be a whopper, and it's happening fast. This rapidly intensifying storm is huge and getting stronger by the minute.
It struck me that the bombogenesis phenomenon is not unlike what's happening in the world of Web 2.0 marketing. The flow of trends, the intensification of opportunities, the convergence of new technologies, and rapid changes are colliding to create a "Marketing Bombogenesis." Join me as we follow the winds of the new marketing perfect storm.