I am an avid triathlete, and am coached by Endurance Nation. EN has proven to be the most effective, value-fulled coaching option I've ever used. But more than that, these smart guys are building this new venture by using the leading Web 2.0 strategies recommended by some of the biggest names in the business. Free ebooks, podcasts, webinars, blogs, videos, white papers--you name it. They are creating a real nation of interconnected clients who are working to spread the "word of mouse." Let's follow them and see how it all unfolds.