Marketing Bombogenesis: The Power of the Blog Can Get You Free Stuff

Endurance Nation: Business and Obsession Meet

I am an avid triathlete, and am coached by Endurance Nation. EN has proven to be the most effective, value-fulled coaching option I've ever used. But more than that, these smart guys are building this new venture by using the leading Web 2.0 strategies recommended by some of the biggest names in the business. Free ebooks, podcasts, webinars, blogs, videos, white papers--you name it. They are creating a real nation of interconnected clients who are working to spread the "word of mouse." Let's follow them and see how it all unfolds.

March 18, 2008

The Power of the Blog Can Get You Free Stuff

I wrote a while back about "The Walking Realtor.com" who strolls by my house, T-shirt emblazoned with the name of his company to market his services. Here's that post. Suffice it to say, you don't see much of that kind of (literal) street-level awareness-building in my town.

It seems that "the walking realtor," Ed Shapiro, discovered my blog post. Today he dropped off a note of thanks for the blog nod, and an offer to do a free market analysis of my home. I'm not selling anytime soon, Ed, but I appreciate the offer. Keep on truckin', dude. It makes my day to know it's workin' for you.

Posted on March 18, 2008 at 08:06 PM in Marketing | Permalink

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