Brring! Possibly the Most Annoying Marketing Idea Yet

A group of Harvard undergrads have come up with what may be the potentially most annoying marketing idea ever. They have created a cell phone service called Brring that replaces your ring tone with ads. It works like this:

You get a number from Brring, then you give the new number to all your family, friends, and other contacts. When they call you, Brring plays a 10-second ad before relaying the call to your real cell phone number. You get paid up to $1 per call. Imagine being the person on the receiving end knowing that you have a perfectly good ringing number, but they're enduring spam so you can get paid a few cents.

Here's the web site. But if you sign up for this, don't call me.