Do You Know How To Do A Blog Tour?

Do you even know what a blog tour is? If the answer is no to one or both questions, then you need to meet Steve O'Keefe. Better yet, you need to enroll in Steve's next on-line Internet Public Relations Class sponsored by the International Association of Online Communicators (IAOC).

Steve is Executive Director of Patron Saint PR, a boutique PR firm in New Orleans specializing in author and book publicity. He's also an adjunct professor at Tulane teaching Internet publicity. Steve is amazing. He has been using on-line publicity strategies for more than 15 years, and regularly leads a class teaching others what he knows. I've been in the on-line class for the past six weeks, and am awed by the breadth of Steve's experience, and touched by his generosity in sharing. The class is a combination lecture/Q&A format connected through Skype and Free Conference Call. The group of marketing professionals in the class are are brushing up on skills, and learning completely new ways to do PR--and many of us have been in the game a good, long time

Here is the syllabus we've been following:

Campaign Planning
Document Production & Syndication
Video Production & Syndication
Social Networking PR
Blog PR Web PR
Discussion Group PR
News Releases
Contact Management
Search Engine Optimization
Online Newsrooms

What's more, at Patron Saint PR you will find an incredible overview of campaigns Steve has done in the publishing industry. The specific information provided with each campaign is without par. For instance, there are the expected sample news releases, but there are also sample pitches to bloggers and discussion groups. There are sample giveaway files, and reporting documents for campaign results. That's just the tip of the iceberg. It's a gold mine.

Steve is also the author of the Complete Guide to Internet Publicity. It reads like a thriller. (OK, I admit I'm a PR geek, but I swear it's hard to put down.) There's a new edition in the works, but this book is still timely and relevant.

While this semester is already underway, keep this resource in mind to enroll in a future class. Information can be found at the IAOC blog.

Oh, did I mention that thanks to the IAOC the class is F-R-E-E? Just when you thought it couldn't get any better...