Okaaay...not five minutes ago, an amazing bit of personal marketing walked by my office window. A guy in a bright yellow T-shirt emblazoned with "The Walking Realtor. com" strolled, hood up against the cold, down the sidewalk. First one way, then the other. The shirt wasn't even silk-screened. Seems "the walking realtor" prefers, um, the pizzazz of shiny, black vinyl press-on letters.
So I looked him up--www.thewalkingrealtor.com. And sure enough, his name is Ed Shapiro. It seems Ed is on his second tour of walking every street in town. I must have missed him the first time round. He says, "There are 519 streets in town, and I have walked almost all of them. It has taken me about a year, starting January 2006. These days, I am on my second round. I do it because real estate is changing daily. I do it because it is important for my clients to know about those changes....In the process, I talk to my clients, learn about neighborhoods and locate those that best match my clients' interest." Ed left out he's probably in the best shape of any realtor in town.
If it works, hats off to you Ed. In any case, any guy who's out there drumming up business walking through the streets when it's 20-degrees out with wind chill deserves a blog nod at the very least.
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