I want to show you something. It's a virtual tour of sites in Lexington, MA done by EveryScape. It's one of those experiences that once you see it, you get it. You get that, eventually, this kind of 3D virtual tour will become the norm. Once you use the site, you want to have the same immersive experience of all the places you're interested in, whether it be a shoe store in your local neighborhood or a museum Bangkok.
EveryScape uses four photographs -- each spanning 180 degrees -- and merges them digitally. Computer algorithms then manipulate those images, allowing you to navigate a new virtual world. EveryScape's technology also offers indoor panoramic scenes unlike Google or Microsoft. EveryScape takes you inside shops, restaurants, museums, and through neighborhoods. The EveryScape maps also allow direct links between the site on your screen and that business' web site. It costs only a few hundred dollars a year to present your business or attraction on EveryScape.
Over time, I think this has the potential to change the way people pre-select places they want to shop, vacation, or dine. So here, tour Lexington, the birthplace of the American Revolution. When you're done stroll through Miami, Aspen, Laguna Beach...
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