Gene Carr, President of Patron Technologies and David Meerman Scott (The New Rules of Marketing and PR) are two "smart guys" I rely on. In recent weeks, both of these smart guys riffed on marketing aspects of the presidential race. Both touched on, as Gene says, "the chasm that lies between the traditional media (i.e., television) world and the new media (i.e., Internet) world in which we are all now living."
In a recent blog post, Gene provides a vivid analysis of how the recent debate in Nevada shows how our "television networks still believe that they are living in a world in which they rule." He makes a great case for how the public’s thirst for authentic information will force much more direct contact with the candidates. Obama Nightly Webcast, anyone? Gene has a "Presidential Web Watch" happening on his blog.
In his blog, David M. Scott points out that as TV continues to bombard us with details about the candidates TV ad buys, they completely missed the most significant marketing news of the campaign to date. Not one TV outlet reported the news that when John Kerry endorsed Barack Obama, he passed on millions of email addresses to the Obama campaign. This email bonanza is an assest potentially worth a hundred million dollars in donations (or more). Here's the link to David's post on this marketing news that only he has pointed out.
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